Interested in partnering with Love Trails?

WHO GOES TO LOVE TRAILS?

Curious, highly active adventure-seekers

~70% of our audience are female. Nearly half are aged between 25 to 35. 88% occasionally or regularly discover new music. 40% are run club members.

Motivated to run for Fitness, Mental Health and Pleasure (in that order). Loves the outdoors and going on adventures. Open-minded and curious.

What do we know about our audience?

The average Love Trails fan is a 25-35 year old metropolitan woman. They most likely live in London.

She’s a regular runner (running a few times a week) and takes part in a few running events a year.

She doesn’t necessarily run for competition, nor does she necessarily run long distances.She’s motivated to run for Fitness, Mental Health and Pleasure (in that order).

She’s not likely to be part of a run club or crew. She loves the outdoors and going on adventures. She’s open-minded and curious.

She occasionally or regularly discovers new music, watches live music a few times a year and has most likely been to a music festival before.

Love Trails Audience Personas

Urban Adventure-Seekers

London (or another big city), based outdoor lovers, experience & connection seekers. Loves the outdoors & frequently escapes the city for 5-9 adventures, big or small.

Trail Running Junkies & Influencers

Highly experienced, accomplished runners. Run most days of the week & frequently toes the line at some of the most iconic trail races around the world.

Run Crew Community Members

Social fun-loving runners that are an active part of 1 or more run crews or outdoor communities. Runs for fitness, pleasure & to be part of a community.

Adventure Curious, Festival Lovers

They’ve been to a really wide range of festivals before, including the ones you’d expect and ones you wouldn’t. (Love Trails frequently features in their top three.)

What people say

What our audience says about Love Trails

⭐⭐⭐⭐⭐ Rated by our previous attendees on Facebook (based on 48 customer reviews)

Over the past 5-years, Love Trails Festival has had an average NPS score of 78, (rated ‘Excellent').

One previous attendee told us Love Trails made their mind feel like it was a recharging battery (and another told us it inspired them to quit their job when they returned home on Monday). Up to you how you interpret those statements, but we think it means Love Trails is pretty special!