About Us
Love Trails is the world’s first running & music festival - but it’s much more than that.
It’s four days on the Gower Peninsula alive with experiential runs, hikes, live music, wild swims, adventures, workshops and unforgettable nights. A gathering that feeds your body, mind and soul. It’s a global community of adventure seekers, coming together to celebrate the joy of movement.
"The whole experience was breathtaking. It’s rare to find a festival that blends adventure, exploration, and restoration so seamlessly. Love Trails is truly something special."
Our origin story.
Love Trails started as a gathering of 40 friends (pictured), organised by 2 mates, Theo and George, who LOVED trail running.
Born out of London Midnight Runners, the kernel of the idea was to create a music festival & inspirational outdoor experience for the burgeoning run community scene in London.
People told us it’d never work and that running and music festivals can’t mix together, but we always knew the combination would be magic. To much of the outside world, it was kind of weird to begin with. We’re pleased to say the concept caught on!
We’re still 100% independent and run by a small dedicated team of trail runners, but we’re now joined by upwards of 5,000 of you across 4 magical days, and we have a raft of new adventures around the world launching too.
"I only started trail running 5 months ago. Everyone being there to support one another, get involved and let loose. There was that perfect mixture of wellness, adventure and pure vibes."
Joyful, inclusive, inspirational & open-hearted
The Love Trails experience isn’t about PBs or the solitary pursuit of a goal. It’s not about racing or breaking yourself physically or mentally.
The entire weekend has instead been designed so you can gently push your limits whilst taking part in participatory, experiential and thought provoking running and hiking experiences, led by the Love Trails run leader team, world-class international partners, outdoor brands and likeminded communities we love.
You don’t need to be fast, you don't need the latest ‘drip’, you don't even need to run. Come as you are. We’ve designed the programme so there’s tonnes to get stuck into whether you’ve never ran before, prefer hiking, are an elite athlete - or something in between. The beauty of Love Trails is, young or old, fast or slower, there’s something for everyone, you really can do as much or little as you like.
Is Love Trails for me?
In a word: Yes! Love Trails is for everyone. Whether you’re chasing PBs or jogging your first 5k. Whether you come solo or bring your whole crew. Whether you live for running, the trails, the music, or just the immaculate vibes… Inclusive, welcoming & laid-back. There’s space for you here.
If you love trail running, trying new things, meeting likeminded people, and a dance - you’ve pretty much found your perfect festival. We curate the whole programme, on and off the trails.
🌀 Guided runs & hikes with unique participatory experiences along the routes
🌊 Sea swims, coasteering, surfing & climbing
|🎶 Live music & DJs each night
🧘 Wellness, workshops & inspirational talks + films
⚡ Community runs & hikes led by 30+ run & outdoor crews
